Digital Shopping Carts and Search Engine Optimization
One of the many marketing techniques available to online business owners is search engine optimization (SEO). Did you know you could use this method to improve the ranking of your digital shopping cart?
At this point, I’m going to assume you know the value of investing in ecommerce software and have selected an online shopping cart that works best for you. This article is going to focus on ways you can use SEO techniques to improve the search engine rankings of your product listings.
Most shopping carts help you organize your products by category. The category name is then often used within the URL to your product landing page. This gives you an opportunity to include keywords in your URL – a valuable SEO technique. So select your category names wisely … make sure they include keywords you want to rank well for.
Again, use keywords in the name of your product, especially in your shopping cart’s description. Since this bit of text will show up on the product landing page, it will be “spidered” by the search engines and help that page rank well.
Know How Your Clients Search
Key word research can help find out what key words potential clients are actually using to find products like yours. Your first instinct may not be correct, so do the research and follow its results when naming categories and products.
Some digital shopping cart systems allow you to specify meta tags. Be sure to use this opportunity to include keyword phrases that will help your online store rank well for your target market.
If your virtual shopping cart allows you to add images (and most do) and include alternative (alt) attributions, be sure to include a description of the product that includes your primary keyword for that product. Search engines often use alt tags to help them rank webpages. But be careful not to stuff the alt tag with keywords. Alt tags are used by screen readers for the sight impaired and you’ll push away these potential customers. Not to mention, most search engines frown on all forms of keyword stuffing, so this could backfire.
As with any other type of website, off-page SEO can be a great help to getting your store to rank well in the search engines. Practice techniques such as blog commenting and article marketing to grow one-way back links to your online store. You can even approach other website owners to see if they’ll include a link to your site using anchor text. (Having an affiliate program can really help with this method.)
Once you’ve got your system down for doing all these SEO techniques, you can always outsource some of the work. But I recommend that you do the work first … that way you’ll be better able to evaluate the work of someone else.…Read more
4 Tips on How to Save Money on Grocery Shopping
When using the money you save by shopping smartly, you may get that new outfit you have been dying to get or you can even save them up for something truly nice. How can you be capable of of doing all this and how much time does it require? Cutting coupons, after getting your system established, will take less than 5 minutes.
Putting all of them in a pre-made coupon sorter will require 2 minutes and scanning the grocery advertisements to match prices on items you purchase adds on an additional 5 minutes or so to the total time. Hence, if you could save between $20 and $100 each time you shopped and it only took you 12 minutes, wouldn’t you take action? Of course you would, unless you are one of the handful of individuals who enjoys throwing money out the window. So below are a few tips about smart grocery shopping:
Tip 1: Check out the various grocery store sales fliers for items that you need or frequently use and compare prices. It could be advantageous for you to shop at 2 or more different stores, based on which one has what on sale. Comparing prices may seem like an actual task, however provided that the stores are in close proximity, it really is worthwhile.
Tip 2: Prior to using a coupon, see if the price will truly be the best deal. Just how much would another brand cost with no coupon? Occasionally, coupon prices are not the best deal. The grocery stores reels you in with sale prices to get you to pay more for the other items in the store, so don’t be misled!
Tip 3: For several years, generic brand foods were second-rate to big brands. Nevertheless, quality of products has dramatically changed over time and can help you save big money. There is a secret that the manufacturer’s do not want you to know: They sell their big brand products in large quantities to other manufacturers who, consequently, package those products in their generic appearance selling them at a lower cost. Why spend $4 for a box of cereal when you may get exactly the same cereal for $1.50? This scenario applies to almost everything inside a grocery store.
Tip 4: You shouldn’t be afraid to shop at a dollar store! Dollar stores are often your best source of cost savings and again, the merchandise supplied has evolved quite a bit in quality. The reason products are so inexpensive is that dollar stores purchase in large quantities from manufacturers. A manufacturer could for example have adjusted their packaging and doesn’t want the old packaging on the shelves in the supermarkets, hence the dollar stores purchase that product at a massive discount. You will get exactly the same product for 1/3 of the normal price tag!…Read more
Dell Computers And Online Shopping
Canadian shopping online offers a lot in the way of Dell computers. There are many varieties available, particularly those that are new and most in demand. Dell is one of the most successful electronics firms in the world and there have been many of their models sold in stores all over the world. It sells a wide variety of electronic products, and it also has grown on its own terms over the years as well as there being mergers which have also assisted its growth.
It sells products for personal and home use, and also for business use, due to the range of models that they have. Its desktop computers are still purported to offer a fast and powerful service. Many models have a six core processor which can boost performance, and high definition graphics for the screen. Newer models also have more memory, which allows more storage.
Overall, an average hard-drive will probably have around 500GB. This can be increased, of course, by the use of an external hard-drive. These models also tend to have optical drives that allow blu-ray discs to be played. Laptops, of course, are a smaller, portable version of the desktop computer. Or, rather, this is how they were used, initially.
However, many people now use them has their main computer, which causes the demand for laptops with higher spec and memory space. Luckily, technology can accommodate this and Dell computers has a rage of new laptop computers for those who prefer them to be a bit more compact. Of course, due to their small size and the fact that they are not supposed to weigh very much, there cannot be as much space as there is on a brand new desktop computer.
However, for the small size these computers have, there is a lot of disc space, and as with desktop computers, this can also be extended with the use of external drives. Since laptops are portable, the weight is important, and many new models are incredibly light and easy to carry around.
The keyboards are easy to use and the battery generally has a long enough life that it can be used over a good length of time without having to be charged. There are also netbooks, which are even smaller than laptops and so are even easier to carry than the bigger models. These still have high-definition graphics as well as external optical drives that can play Blu-ray discs.
There is now also the choice of Alienware, which is primarily aimed at gamers. Since gaming often needs more support in a system, these machines tend to have higher spec, more detailed graphics and more room on the hard-drive. For many computer users, much of this space may go unused, so Alienware computers are good for those who need the extra space. Alienware desktop computers offer eight virtual cores to make gaming easier, as well as high-definition graphics in 3D. It is also easier to add upgrades to software on these computers.
Alienware also offers laptops, which are smaller in size and capacity than the Alienware desktop computers, but still geared towards the gaming demographic. The advantage of these is that they can be taken anywhere, which is good for those who do not want their gaming to be confined to one place. Most Dell computers can be bought in a range of styles and colors.…Read more
Do Your Grocery Shopping Online to Help the Environment
Although we use the Internet to do more and more of our shopping, one type of shopping that most people still do offline is their grocery shopping. If you are someone who is conscious of your environmental footprint, grocery shopping online is something that you may want to consider. A study performed by the Carnegie Mellon Green Design Institute in 2009 showed that shopping online can reduce our environmental impact by as much as 66%. Grocery shopping online has many of the same benefits. Let’s take a look at some of them.
1. Less gas
By far the biggest help in reducing environmental damage is the amount of gas reduced. When you order online, you don’t need to drive your car to and from the grocery store. Instead, a large truck will deliver the food to you. Now, you may be thinking that even though you’re cutting down on the amount of gas used, the truck must still use gas to drive to your house. That’s true, but consider which of these scenarios uses more unnecessary energy: a single person hopping into a 2 ton vehicle to drive to and from the store; or a few extra pounds of groceries placed on a huge truck that was already going to be driving through your neighborhood anyways. The exception to this is if you choose express overnight delivery on an airplane. If you want to help the environment, you should consider avoiding that option on all your online purchases. Buying online also requires extra packaging, but this is more than offset by the energy that is saved.
2. Buy Greener
The great thing about grocery shopping online compared to in a brick and mortar store is the selection available to us. Although offline stores often have a green section or aisle, they simply can’t stock every green product available. When you buy online, you can make sure that the products your buy are the greenest and most environmentally friendly products available. Many smaller grocers specialize in products like these, and you can buy direct from them. You can also comparison shop and read reviews of many more products when you shop online.
Although there are many benefits of buying online, there is one last option that’s even better. Walk! If you walk or ride your bicycle to the store, then you get the best of all worlds. You won’t use ANY gas, and you’ll also save from all the packaging that is required.Read more
Why You Should Always Grocery Shop With a List
Have you ever gone grocery shopping for just a few items, and ended Up bringing home several bags full? It happens to a lot of people, and here’s why.
Grocery stores are scientifically designed to get you to spend as much money as possible. Seriously. There are marketing experts whose only job is to arrange the groceries in the store so you’ll spend more money than you meant to.
This includes having tasty groceries on the end of each aisle and putting impulse buy items in the checkout lanes. It also includes piping the delicious smell of cooking foods from the bakery and deli into the store, so you’ll be hungry and buy more food.
The supermarkets have statistics working on their side. They have stacks of data that show them what store arrangement will result in the most profit. They send you coupons in the mail to entice you to buy foods that you don’t need. They are playing to winning means sucking money out of your wallet. So what can you do about it?
The best and easiest way to beat them at their own game is to only shop with a shopping list. This means deciding before you go into the store exactly what you’re going to buy. Then, you only buy what is on your shopping list.
Even if something is on sale, if you didn’t need it badly enough to put it on the grocery shopping list, then you don’t need it enough to buy it. If you decide that it’s something you really need, then put it on a list to get the next time you go shopping.
At first, this will take a little discipline. But after a while, it gets to be almost like a game. How long can you go without buying something that’s not on your shopping list?
Shopping with the grocery list is the first and most powerful step to saving more money on groceries. Savvy shoppers always use a shopping list.
Once you’ve mastered shopping with a grocery list, you may decide to use other techniques to save even more money on groceries. These can include coupons, or a little-known grocery shopping secret called the grocery price book.
Shopping with coupons can take more time than some people are willing to spend. But it does result in lots of savings if done correctly.
The grocery price book doesn’t take much time at all, and can save you $180 or more per month with not much effort.Read more
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