Digital Shopping Carts and Search Engine Optimization

Digital Shopping Carts and Search Engine Optimization

One of the many marketing techniques available to online business owners is search engine optimization (SEO). Did you know you could use this method to improve the ranking of your digital shopping cart?

At this point, I’m going to assume you know the value of investing in ecommerce software and have selected an online shopping cart that works best for you. This article is going to focus on ways you can use SEO techniques to improve the search engine rankings of your product listings.

Categories

Most shopping carts help you organize your products by category. The category name is then often used within the URL to your product landing page. This gives you an opportunity to include keywords in your URL – a valuable SEO technique. So select your category names wisely … make sure they include keywords you want to rank well for.

Product Names

Again, use keywords in the name of your product, especially in your shopping cart’s description. Since this bit of text will show up on the product landing page, it will be “spidered” by the search engines and help that page rank well.

Know How Your Clients Search

Key word research can help find out what key words potential clients are actually using to find products like yours. Your first instinct may not be correct, so do the research and follow its results when naming categories and products.

Meta Tags

Some digital shopping cart systems allow you to specify meta tags. Be sure to use this opportunity to include keyword phrases that will help your online store rank well for your target market.

Alt Tags

If your virtual shopping cart allows you to add images (and most do) and include alternative (alt) attributions, be sure to include a description of the product that includes your primary keyword for that product. Search engines often use alt tags to help them rank webpages. But be careful not to stuff the alt tag with keywords. Alt tags are used by screen readers for the sight impaired and you’ll push away these potential customers. Not to mention, most search engines frown on all forms of keyword stuffing, so this could backfire.

Off-Page SEO

As with any other type of website, off-page SEO can be a great help to getting your store to rank well in the search engines. Practice techniques such as blog commenting and article marketing to grow one-way back links to your online store. You can even approach other website owners to see if they’ll include a link to your site using anchor text. (Having an affiliate program can really help with this method.)

Once you’ve got your system down for doing all these SEO techniques, you can always outsource some of the work. But I recommend that you do the work first … that way you’ll be better able to evaluate the work of someone else.…

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4 Tips on How to Save Money on Grocery Shopping

4 Tips on How to Save Money on Grocery Shopping

When using the money you save by shopping smartly, you may get that new outfit you have been dying to get or you can even save them up for something truly nice. How can you be capable of of doing all this and how much time does it require? Cutting coupons, after getting your system established, will take less than 5 minutes.

Putting all of them in a pre-made coupon sorter will require 2 minutes and scanning the grocery advertisements to match prices on items you purchase adds on an additional 5 minutes or so to the total time. Hence, if you could save between $20 and $100 each time you shopped and it only took you 12 minutes, wouldn’t you take action? Of course you would, unless you are one of the handful of individuals who enjoys throwing money out the window. So below are a few tips about smart grocery shopping:

Tip 1: Check out the various grocery store sales fliers for items that you need or frequently use and compare prices. It could be advantageous for you to shop at 2 or more different stores, based on which one has what on sale. Comparing prices may seem like an actual task, however provided that the stores are in close proximity, it really is worthwhile.

Tip 2: Prior to using a coupon, see if the price will truly be the best deal. Just how much would another brand cost with no coupon? Occasionally, coupon prices are not the best deal. The grocery stores reels you in with sale prices to get you to pay more for the other items in the store, so don’t be misled!

Tip 3: For several years, generic brand foods were second-rate to big brands. Nevertheless, quality of products has dramatically changed over time and can help you save big money. There is a secret that the manufacturer’s do not want you to know: They sell their big brand products in large quantities to other manufacturers who, consequently, package those products in their generic appearance selling them at a lower cost. Why spend $4 for a box of cereal when you may get exactly the same cereal for $1.50? This scenario applies to almost everything inside a grocery store.

Tip 4: You shouldn’t be afraid to shop at a dollar store! Dollar stores are often your best source of cost savings and again, the merchandise supplied has evolved quite a bit in quality. The reason products are so inexpensive is that dollar stores purchase in large quantities from manufacturers. A manufacturer could for example have adjusted their packaging and doesn’t want the old packaging on the shelves in the supermarkets, hence the dollar stores purchase that product at a massive discount. You will get exactly the same product for 1/3 of the normal price tag!…

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Dell Computers And Online Shopping

Dell Computers And Online Shopping

Canadian shopping online offers a lot in the way of Dell computers. There are many varieties available, particularly those that are new and most in demand. Dell is one of the most successful electronics firms in the world and there have been many of their models sold in stores all over the world. It sells a wide variety of electronic products, and it also has grown on its own terms over the years as well as there being mergers which have also assisted its growth.

It sells products for personal and home use, and also for business use, due to the range of models that they have. Its desktop computers are still purported to offer a fast and powerful service. Many models have a six core processor which can boost performance, and high definition graphics for the screen. Newer models also have more memory, which allows more storage.

Overall, an average hard-drive will probably have around 500GB. This can be increased, of course, by the use of an external hard-drive. These models also tend to have optical drives that allow blu-ray discs to be played. Laptops, of course, are a smaller, portable version of the desktop computer. Or, rather, this is how they were used, initially.

However, many people now use them has their main computer, which causes the demand for laptops with higher spec and memory space. Luckily, technology can accommodate this and Dell computers has a rage of new laptop computers for those who prefer them to be a bit more compact. Of course, due to their small size and the fact that they are not supposed to weigh very much, there cannot be as much space as there is on a brand new desktop computer.

However, for the small size these computers have, there is a lot of disc space, and as with desktop computers, this can also be extended with the use of external drives. Since laptops are portable, the weight is important, and many new models are incredibly light and easy to carry around.

The keyboards are easy to use and the battery generally has a long enough life that it can be used over a good length of time without having to be charged. There are also netbooks, which are even smaller than laptops and so are even easier to carry than the bigger models. These still have high-definition graphics as well as external optical drives that can play Blu-ray discs.

There is now also the choice of Alienware, which is primarily aimed at gamers. Since gaming often needs more support in a system, these machines tend to have higher spec, more detailed graphics and more room on the hard-drive. For many computer users, much of this space may go unused, so Alienware computers are good for those who need the extra space. Alienware desktop computers offer eight virtual cores to make gaming easier, as well as high-definition graphics in 3D. It is also easier to add upgrades to software on these computers.

Alienware also offers laptops, which are smaller in size and capacity than the Alienware desktop computers, but still geared towards the gaming demographic. The advantage of these is that they can be taken anywhere, which is good for those who do not want their gaming to be confined to one place. Most Dell computers can be bought in a range of styles and colors.…

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Do Your Grocery Shopping Online to Help the Environment

Do Your Grocery Shopping Online to Help the Environment

Although we use the Internet to do more and more of our shopping, one type of shopping that most people still do offline is their grocery shopping. If you are someone who is conscious of your environmental footprint, grocery shopping online is something that you may want to consider. A study performed by the Carnegie Mellon Green Design Institute in 2009 showed that shopping online can reduce our environmental impact by as much as 66%. Grocery shopping online has many of the same benefits. Let’s take a look at some of them.

1. Less gas

By far the biggest help in reducing environmental damage is the amount of gas reduced. When you order online, you don’t need to drive your car to and from the grocery store. Instead, a large truck will deliver the food to you. Now, you may be thinking that even though you’re cutting down on the amount of gas used, the truck must still use gas to drive to your house. That’s true, but consider which of these scenarios uses more unnecessary energy: a single person hopping into a 2 ton vehicle to drive to and from the store; or a few extra pounds of groceries placed on a huge truck that was already going to be driving through your neighborhood anyways. The exception to this is if you choose express overnight delivery on an airplane. If you want to help the environment, you should consider avoiding that option on all your online purchases. Buying online also requires extra packaging, but this is more than offset by the energy that is saved.

2. Buy Greener

The great thing about grocery shopping online compared to in a brick and mortar store is the selection available to us. Although offline stores often have a green section or aisle, they simply can’t stock every green product available. When you buy online, you can make sure that the products your buy are the greenest and most environmentally friendly products available. Many smaller grocers specialize in products like these, and you can buy direct from them. You can also comparison shop and read reviews of many more products when you shop online.

3. Walk

Although there are many benefits of buying online, there is one last option that’s even better. Walk! If you walk or ride your bicycle to the store, then you get the best of all worlds. You won’t use ANY gas, and you’ll also save from all the packaging that is required.

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Why You Should Always Grocery Shop With a List

Why You Should Always Grocery Shop With a List

Have you ever gone grocery shopping for just a few items, and ended Up bringing home several bags full? It happens to a lot of people, and here’s why.

Grocery stores are scientifically designed to get you to spend as much money as possible. Seriously. There are marketing experts whose only job is to arrange the groceries in the store so you’ll spend more money than you meant to.

This includes having tasty groceries on the end of each aisle and putting impulse buy items in the checkout lanes. It also includes piping the delicious smell of cooking foods from the bakery and deli into the store, so you’ll be hungry and buy more food.

The supermarkets have statistics working on their side. They have stacks of data that show them what store arrangement will result in the most profit. They send you coupons in the mail to entice you to buy foods that you don’t need. They are playing to winning means sucking money out of your wallet. So what can you do about it?

The best and easiest way to beat them at their own game is to only shop with a shopping list. This means deciding before you go into the store exactly what you’re going to buy. Then, you only buy what is on your shopping list.

Even if something is on sale, if you didn’t need it badly enough to put it on the grocery shopping list, then you don’t need it enough to buy it. If you decide that it’s something you really need, then put it on a list to get the next time you go shopping.

At first, this will take a little discipline. But after a while, it gets to be almost like a game. How long can you go without buying something that’s not on your shopping list?

Shopping with the grocery list is the first and most powerful step to saving more money on groceries. Savvy shoppers always use a shopping list.

Once you’ve mastered shopping with a grocery list, you may decide to use other techniques to save even more money on groceries. These can include coupons, or a little-known grocery shopping secret called the grocery price book.

Shopping with coupons can take more time than some people are willing to spend. But it does result in lots of savings if done correctly.

The grocery price book doesn’t take much time at all, and can save you $180 or more per month with not much effort.

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Online Grocery Shopping Is A Huge Hit

Online Grocery Shopping Is A Huge Hit

Many people like the idea of being able to grocery shop without ever stepping a foot outside their door. Most people buy things on the Internet, including online groceries. Grocery shopping may be an easy task for many, however there are a large amount of people who are too busy to physically go into a store. Grocery shopping may also be a challenge for the elderly or disabled people who don’t have the resources or the ability to actually go to a store. An online grocery store is perfect for this targeted group of people who cannot leave their home.

Other reasons why an online grocery store has become so popular is because consumers like the ability to buy items in private. A grocery store carries personal items as well along with food. Consumers also like the fact they can look for discounts and coupons on the Internet to save money. There are literally thousands of coupon sites on the Internet that can allow a grocery shopper to save hundreds of dollars. Most of these online stores also come with delivery services. This is when a delivery employee personally delivers the groceries to the customer’s door. This is a convenient way to shop and it will also allow the customer to save time and money. Consumers also get the chance to be more selective when it comes to food items.

‘Green’ shoppers or consumers who are environmentally aware like the idea of saving the Earth’s resources by not using gas to go to the grocery store. E-shopping is expected to grow at least 50% in the next couple of years. Studies have also shown that shoppers are more likely to take their time when buying food online, which leads to healthier food selections. Since most shoppers have to actually click on what food item they are looking for, they will not be so tempted to purchase unhealthy foods because it’s not sitting right in front of them (as it would be if a person was to physically go to a grocery store). There will also be a large amount of reduced waste. When shoppers buy their groceries from an online grocery store, they are not using plastic bags to store their items in until they get home. There is also a wider selection of ‘green products’ with online groceries than with traditional food markets. This leads to a healthier community and environment.

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Smarter Grocery Shopping on Aisle 5

Smarter Grocery Shopping on Aisle 5

Your trip to the grocery store once a week, two weeks, or whenever all you have left is moldy bread and a container of mustard, can end up being one of two experiences: quick and painless, or a time and money suck. It’s as simple as that.

This post won’t be about clipping coupons or going to five separate grocery stores just to get the sales on every single item for which you’re looking. Sure, coupons are great. If you happen to come across them, I suggest you look and see if there are any you can use. A couple of places online you can look for coupons that are printable are and .

If you also feel compelled to visit multiple supermarkets, by all means go ahead. I don’t have a car, so I just go to my local ShopRite and get all of my food from there. Luckily, it is not overpriced and I can get everything I need. If you do have a car, weigh the time spent and extra gas used versus the actual savings you’ll get from visiting multiple stores. It wouldn’t be worth it for me, but the choice is ultimately yours.

Stop dreading going to the grocery store today — follow these five easy steps, and you’ll have a constantly stocked kitchen, more money in your wallet, and time on your hands. Common sense? Sure, but if it wasn’t a problem, you wouldn’t be staring at a cupboard with old Cheerios and no milk, would you?

1. Know how much you have budgeted to spend. Whether it is $50 per week or $150 per month, know exactly how much you have to spend for each trip to the grocery store. It’s like calculating your net worth before starting any part of your personal finance plan — you can’t move ahead until you know exactly what you’re working with.

2. Before you leave, take inventory of all the food and drink you need. By digging through your refrigerator and cupboards, you’ll know what is missing and what you already have.

3. Write it down. Write it down. Write it down. This is so important that I wrote it down three times. Three. Write down EVERYTHING that you intend on buying at the grocery store after you’ve taken your inventory. This way you don’t forget anything, and it may trigger any other food you need that you neglected to remember before. I like to write down my list in a reporter’s notebook (we have plenty of those at my office), but feel free to put it on your smartphone, planner, whatever is small enough to carry with you. Which leads to …

4. Take your list with you to the grocery store. What’s the point of writing it down if you don’t take it with you to the supermarket? You need to have a concrete plan — or list — of which groceries you really need to purchase. Remember your list and take some canvas bags. Why canvas bags? I’m not much of an environmentalist, but most stores now will take off 5 cents for each bag you use to checkout (instead of using paper or plastic ones). Not only are they reusable, but they are more durable. They cost one dollar a piece at my local ShopRite. Think of it this way — if you use five canvas bags each week you shop, you’ll save $13 dollars. Is it a lot? Not really, but it’s enough for a few beers at happy hour.

5. Buy everything on your list — nothing more, nothing less. The real reason why lists are great is they keep you grounded. They help keep you disciplined as you rifle through the aisles trying to avoid temptation. As I pick up each item, I like to write down the price of it next to its place on my shopping list. I keep a running total of how much I’m spending so I do not go over my budget. I suggest you do the same.

Really, the key here is knowing ahead of time what you need and writing it down. If you don’t and just tell yourself, “I’m picking up a few things,” you will buy products you didn’t plan on and spend way more than you wanted to.

I know this because I used to work at a supermarket when I was in high school. The aisles and products are set up to purposely entrap you. As a cashier, I can’t tell you how many times I’d hear, “I just came in for a few things,” as I rang up their $100 order. All I know is that I wish I had a dollar for each time it happened. I’d be in early …

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