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Marisa Thalberg, VP of corporate digital advertising at Estee Lauder Companies Inc., agrees — she believes one of the best approaches will likely be people who complement quite replicate brands’ present ecommerce websites on Facebook. While many individuals like the idea of switching to skincare that is free of toxins, they like the thought of wonderful pores and skin even more.
This is partly due to beauty manufacturers’ comparatively long legacy of ecommerce , says Maureen Mullen, chief researcher at luxury suppose tank L2. Manufacturers resembling Clinique have been merchandising their wares on-line since the late ’90s , well earlier than comparable brands in classes akin to vogue, journey and jewellery, to name just a few.
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