Provides the most effective in magnificence: skincare, makeup, nail care, hair care, salon and spa, Pro Secrets and the hottest new trends in beauty. “As a model we have made the decision to make use of Facebook as a platform to share engaging content material that is impressed by a group, not to use Facebook as a promotional outlet or vehicle to push specific merchandise,” Jesel says, citing two features launched earlier this 12 months to promote Mac’s Fairly Cute and Surf Child collections.
Though several firms are beginning to experiment with what’s being called F-commerce (a.k.a. ecommerce on Facebook), most main vogue and beauty brands agree: At present, Fb is a platform for engagement and community-building, not sales.
Besides posting the cutest photos of their merchandise, the model also posts photographs of followers wearing the colors, making them well value a follow. The wonder product business and the most effective pores and skin care brands usually take pleasure in fierce customer loyalty among brands.
Mary Kay, a brand that has been much applauded for the offline customer support it supplies by way of its community of independent beauty consultants, likewise emphasizes that it is important to supply the same level of customer service on Fb as elsewhere.
What You Should Attempt: The Vitamin E Eye Balm ($forty eight) from Elizabeth Dehn not solely supplies rich moisture to delicate skin across the eye, but also works to scale back puffiness because of natural fennel, a pure anti-inflammatory. Together with being answerable for some of our current pop culture crushes, the country additionally has quite a lot of magnificence manufacturers that are worth the potential custom and responsibility fees.