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Marisa Thalberg, VP of company digital advertising at Estee Lauder Corporations Inc., agrees — she believes the most effective approaches will be people who complement rather replicate manufacturers’ present ecommerce websites on Fb. Whereas many individuals like the idea of switching to skincare that is freed from toxins, they like the idea of amazing pores and skin much more.

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Rachel Ostrom, executive director of worldwide advertising at Aveda, says that Aveda did not have a regular content material calendar when its Page first launched in July 2009, but her crew now plans out content material one month in advance to accompany product launches and promotions at its salons.