Online Retail Store: Will It Dictate Business Terms In 2011?
Where are you planning to shop this festive season? When more than a thousand Americans were asked the same question as a part of a shopping survey, a good 74 percent of them said that the best and the easiest way is to shop for gifts online because they are sure of getting the best deals and heavy discounts on a variety of items. Although a good number of shoppers still feel that brick and mortar retail stores offer best deals and season concessions on a wide variety of items, the retailers who are operating both the type stores are actually the bulk of the booty. For these retailers, the online retail stores help driving foot-traffic to their brick and mortar store.
The difference in opinion on whether you should buy from an online retail store of a physical one, is not something new. For quite some time, the consumers in the country are divided in their preference over online shopping and shopping from physical real world stores. However, what is different this year is that never before, such a high percentage of people voted favoring online shopping stores. 52 percent people said that the best deals are available online and this means that only 48 percent people prefer buying from brick and mortar stores, as they believe that they will get the best money saving deals there.
Out of those who prefer online retail store, 54 percent said that one of the main reasons for their preference is that shopping for gifts online prevents them from over-spending, thus, keeping them within their budgetary limits.
The time of online shopping store has come and has come in a big big way. Retailers, including large-scale departmental store operators have adopted aggressive online marketing and selling strategies to enhance their sales and make the most of the current trend, the marked increase in the number of online shoppers. The only hitch is the absence of holiday and festive spirit that manifests itself in shopping from real world shops and selling units. Nevertheless, powered by the meteoric rise in the popularity of social-media networks, more and more shoppers are driven towards online retail stores and they enjoy the festive mood even in the virtual world.
The shopping season is just halfway through and already the shopping records and sales figures are climbing to new heights. Record sales on cyber Monday and subsequent voluminous sales on everyday as the month of December passes, online retail store sales are rapidly growing across all markets from apparel to books to cosmetics. Even sports goods and wine retailers are also enjoying the fruits bulging online sales. Surely, as experts predict online retail will dominate the global in 2011 and beyond.