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We love how they repost photos of actual folks utilizing their merchandise, on each Instagram and Twitter. So What are the very best magnificence manufacturers? He is the co-founder of the advertising firm Bernstein-Rein and the founding father of Magnificence Brands. As soon as prospects discover the right beauty or makeup product, they have a tendency to stay to their favorites.
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“As a model we’ve made the choice to use Facebook as a platform to share partaking content that is impressed by a collection, to not use Fb as a promotional outlet or vehicle to push specific merchandise,” Jesel says, citing two options launched earlier this 12 months to advertise Mac’s Fairly Cute and Surf Child collections.
One other thing magnificence manufacturers have performed properly, she says, is addressing both international and native markets by way of Facebook, a perpetual problem for any global brand. Ladies’s fragrances, men’s fragrances, makeup, cosmetics, hair care and more.