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Deciphering Virtual Shopping Cart Abandonment Factors

Understanding Virtual Shopping Cart Abandonment Factors E-commerce has revolutionized the way we shop, but it comes with its challenges, particularly the issue of virtual shopping cart abandonment. Delving into the…

Spontaneous Splurges: Understanding Online Impulse Buying

Spontaneous Splurges: Understanding Online Impulse Buying Online shopping has transformed the way consumers make purchases, and a fascinating phenomenon that accompanies this digital shift is online impulse buying. This article…