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Offers the perfect in beauty: skincare, makeup, nail care, hair care, salon and spa, Professional Secrets and techniques and the most popular new tendencies in beauty. Mary Kay, a brand that has been much applauded for the offline customer support it gives by means of its community of unbiased magnificence consultants, likewise emphasizes that it is vital to supply the identical stage of customer service on Fb as elsewhere.

Properly, that’s where social media can are available, with interactive websites like Instagram , Twitter and Facebook at your fingertips to offer you access to not solely someone at the model, but in addition folks similar to you (followers of the model!) to find out which products to use for what, and much, much more.

Although a number of corporations are starting to experiment with what’s being known as F-commerce (a.okay.a. ecommerce on Fb), most main style and sweetness manufacturers agree: At current, Facebook is a platform for engagement and group-constructing, not sales.

The commercials, which garnered eight,000 Likes on the first day of airing alone, had been accompanied by Facebook adverts that includes spokesmodels Taylor Swift and Queen Latifah, catapulting Covergirl into the number-two spot (by way of Facebook Likes) among beauty brands on Facebook, says Mullen.

Now that it is a development that’s here to remain — with Korean magnificence-primarily based e-commerce websites SokoGlam and Peach and Lily and subscription service Memebox , they’re more widely accessible than ever, to not point out that they’re stocked on the shelves at your local Goal and Urban Outfitters — it’s time you get to know the brands which can be the foremost gamers.

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